Gucci X Kimothy Joy: In Bloom Collaboration

My Creative Interpretation of Gucci’s Bloom Fragrance

When Gucci asked me to interpret their new fragrance, Bloom, in my own way, I said HELL YES. When I sat down to think about what bloom means to me, I thought about my own journey from a girl who let others influence her so much that she couldn’t hear her own needs to a woman who has rebuilt her identity and belief system by listening to herself. I then thought about all the beautiful women around me, blossoming into their own strength and authentic selves. My friends are my muses. So naturally, I asked them to participate as my models in bringing this project to life.

I created this video with the intent to reflect the vitality, exuberance, and boldness that is palpable when someone is in full bloom. The most vibrant aspect of this beauty is when you can sense one has overcome great adversity and that they’ve found the courage to be themselves and speak their truth.

Through watercolors and hand lettering, I wanted to express a flowering of human consciousness and raised self-awareness in women.

This is a life in full bloom. It’s time to bloom, darlings.

Thanks to my lovely models Melanie and Lucille as well as and Dani Thompson for animating this video!

Behind-the-Scenes: In Bloom Video in the Making…

Creativity strikes in the quiet moments. The ones where I can get still and just hear my breath and truly observe or when I’m struck with an overwhelming emotion - that is the origin of art making. I have to get quiet enough to listen to what it is that is calling to be created…what messages are yearning to be said? Sometimes, it is not that serious nor should it have to be…and I’ll sit down to paint watermelons because I feel like painting watermelons. I start to realize the remarkable beauty in the simple things around me when I enter this space of observation and reflection.

I never know how the final piece will quite turn out and learning to be open to the uncomfortableness of the unfolding of an idea - that is where the magic is. Learning to let go and let the concept evolve on its own.

This is an idea in bloom. It doesn’t seem to make sense at first. It’s messy. And I’m okay with that. That is the way creating goes.

Scroll through for a sneak peek of a new collaboration I’m working on for Gucci reflecting the essence of their new Bloom fragrance. 

*Sponsored by Gucci